Exciting News for Scotch Whisky Lovers! Johnnie Walker has just revealed a vibrant new limited edition design for its Blue Label, celebrating the Year of the Snake. This stunning bottle is crafted by the acclaimed Asian-American visual artist James Jean, known for his imaginative and multifaceted approach to art.
The design marks the second collaboration between Johnnie Walker and James Jean, following last year’s hugely popular Year of the Dragon edition. This year’s artwork features three snakes symbolizing wisdom, intelligence, and intuition, surrounded by blooming flowers. The snakes are depicted shedding their skins, representing renewal and growth—perfectly aligning with Johnnie Walker’s ethos of constant progression and self-reinvention.
“I portrayed the snake shedding its skin to represent the idea of renewal and growth,” said James Jean. “The three snakes symbolize the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future.”
Jean’s design is inspired by traditional Chinese scroll paintings, Japanese woodblock prints, and Renaissance-style portraiture, adding a rich cultural layer to this limited edition bottle. The intricate artwork is a testament to Jean’s ability to blend contemporary subjects with classic aesthetic techniques.
Josh Dean, Vice President of Johnnie Walker, shared his excitement: “This year, we’re proud to showcase the stunning artistry of James Jean for the Year of the Snake, blending Johnnie Walker’s defiantly optimistic ‘Keep Walking’ message with the timeless traditions of the season. We’re excited to continue being part of these special celebrations and look forward to sharing more with our fans this January.”
The Johnnie Walker Blue Label Lunar New Year Limited Edition Designs are available in selected markets globally. For more details, you can check out the official press release.
Stay tuned for more updates and make sure to grab your bottle to celebrate the Lunar New Year in style!
