Exciting News for Beauty Enthusiasts! Oak Essentials, the beloved California-based clean luxury beauty brand, has announced a major national retail partnership with Ulta Beauty. Starting February 2nd, 2025, Oak Essentials will be available in over 250 Ulta Beauty stores across the United States. This expansion marks a significant milestone for the brand, which has seen rapid growth and innovation in the skincare and body care industries.
“We couldn’t be more thrilled to be partnering with Ulta Beauty on significantly expanding our in-store retail footprint,” says Lauren Harris, CEO of Oak Essentials. “From our first meeting, it was clear that the Ulta Beauty team really understood the world of Oak Essentials as an extension of the Jenni Kayne lifestyle.”
What to Expect in Stores
Oak Essentials will be featured on Ulta Beauty’s emerging brand platform, Sparked, with custom displays designed to provide a premium, spa-like experience. The brand’s complete collection of skincare, body care, bath, and fragrance products will be available, including best-sellers like the Moisture Rich Balm, Ritual Oil, and Dew Body Oil. Notably, the Moisture Rich Balm has achieved “hero” status, growing from $400K in 2021 to $2.3M in revenue in 2023, with over 886 five-star reviews.
A Perfect Match
Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, expressed her excitement about the partnership: “Their consciously-made yet luxurious approach to self-care connects deeply to our guests who crave both efficacy and a touch of everyday indulgence.”
Celebrating the Launch
To celebrate this exciting launch, Oak Essentials will host pop-up experiences and events at select Ulta Beauty locations throughout 2025. These events will allow customers to experience the brand’s signature treatments and learn more about their intentional approach to skincare. Additionally, new Oak Essentials product launches will be available exclusively to Ulta Beauty shoppers throughout the year.
Sustainability and Design
Oak Essentials is committed to sustainability, with 60% water-free products and 100% recyclable packaging. Their in-store displays will feature natural and sustainable design elements, including cork risers and light woodgrain veneers, to create a grounding and immersive shopping experience.
Find Oak Essentials Near You
Oak Essentials products will be available at various Ulta Beauty locations nationwide. For a complete list of stores, visit Oak Essentials at Ulta Beauty.
Stay tuned for more updates and follow Oak Essentials on social media: @oakessentials.
Source: PR Newswire
