Olivia Rodrigo has taken the beauty world by storm as the new Global Brand Ambassador for Lancôme. The iconic beauty brand has unveiled its latest reinvention of the L’Absolu Rouge Drama Matte lipstick, featuring ten exhilarating new shades and an upgraded formula for intense lip care.
In her debut campaign for Lancôme, Olivia Rodrigo exudes confidence and fearlessness, perfectly capturing the essence of the Drama Matte line. She dazzles in shades 399 Haute en Pink and 430 Plum Addiction, embodying the bold and unapologetic spirit of the collection.
New Shades to Love
The new L’Absolu Rouge Drama Matte shades include:
- 205 Nude Frisson
- 206 Ecstatic Caramel
- 208 Exhilarating Brown
- 217 Nude Shot
- 222 Nude Frenergie
- 318 Rose Énergie
- 321 Rosemania
- 338 Espresso Rush
- 399 Haute en Pink
- 430 Plum Addiction
Next-Generation Formula
The revamped formula promises all the drama with added care, featuring highly-pigmented, long-wear matte colors enriched with lip-caring ingredients. The luxurious jewel case, now with an extreme matte design, adds a touch of modernity while retaining the classic Lancôme elegance. The iconic rose seal embossed in gold on the top and the satisfying “click” when you release the cap make it a must-have.
About Olivia Rodrigo
Olivia Rodrigo’s meteoric rise in the music industry is nothing short of spectacular. Her debut album, SOUR, shattered records, and her sophomore album, GUTS, has been hailed as an “instant classic” by Rolling Stone. With multiple GRAMMY® nominations and chart-topping hits, Olivia continues to solidify her status as a generation-defining artist.
Her GUTS World Tour has been a massive success, playing sold-out shows across renowned venues worldwide. The tour’s concert special is now streaming on Netflix, further cementing her influence in pop culture.
For more details on the new L’Absolu Rouge Drama Matte collection and Olivia Rodrigo’s collaboration with Lancôme, visit the official Lancôme press release.
Source: Lancôme USA Press Release
